How often should I post an article on my blog?

If you start to have your own blog and do not know how often you should publish your articles, then we recommend you to do that at least 2 times a week.

Why two posts per week?

Regularly posting helps bloggers in improvising the habit of writing.

Posting regularly helps to get readers into the habit of reading.

Regular publication of quality content, in my opinion, helps to create a sense of trust and authority on readers.

It helps search engines to get into the habit of crawling and indexing your blog.

This last point is important, especially while launching a new blog or website. Helps search engines and achieve the greater number of visits to your site, you will be able to get new content crawled and indexed faster than, for example, a site where only new content is added once every month or two.

Exceptions to the rule of the two posts per week

Not all small businesses are the same. Two articles per week are my advice, but some SMEs might actually want to publish more.

Small IT service providers or general service providers might wish to publish every day, share updates on discounts and new service launches, or when the products will be on sale, etc.

Other SMEs may want to publish regularly for a week when there is some local news or local events related to its customers and the industry.

Other small businesses may decide to publish less often, and that's fine, too.

All things being equal, less content probably means less website traffic, fewer inbound links and less regular benefits that a blog brings. But a blog post per week - or even a month - is better than nothing.