Publication of free articles for positioning

In this article you will not only find the strategies to make your page more visible but also that we leave a list with the sites where you can publish press releases, free articles, will make you upload in the main search engines, encourage and publish.

• Original quality content: the most important factor not only for positioning but also for the sustained success of your medium is its content. In recent years the major search engines have become very strict about it. The original and quality material is the hierarchy of search robots today. The work of SEO will not only be technical and indiscriminate dissemination but will be tinged by the strategy of dissemination and above all from public relations.

• Strategic diffusion: When generating the dissemination plan. If we are concerned about disseminating hundreds of external links to our publications, the end result will not be as beneficial as carefully choosing where to generate those links. Getting links from top media, well-known publisher blogs and media that truly appreciate the content of your articles will result in more and better visits.

• Public relations: Publishers or media managers must generate the internal contacts in the media on purpose so that at the time of needing a publication, the trust and relationship generated to facilitate the work. We must always remember that public relations depend on the affinities and above all on the commercial synergy generated between the parties. We should not try to benefit blindly, but we must think what is the revenue that this diffusion generates us and also what is the benefit that the third party finds in publishing us. In turn, we should always be willing to receive proposals from fellow bloggers, or official media outlets, to bring us their publications to link them from our site. This exchange of contacts, materials, and publications generates a reduced network, which over time can be much more fruitful than a saturation campaign.

• Other Publications: Sometimes you will post product reviews on your blog, cover new releases, or simply advertise third-party services. These campaigns are not only beneficial monetarily but also favor the positioning. The mere fact of naming products of a well-known brand positions us in the searches and if we get this publication mentioned on its official blog and other corporate publications, without a doubt the result will be even better. As I mentioned earlier, these interlaced publications generate mutual benefits and relationships that maintain and feed them strategically we will significantly improve the results over time.

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